The ‘SBR’ in SBR Sports stands for “Swim, Bike, Run” and is a brand that’s designed for those who participate in either/all of these activities. When Karen Allard fell in love with triathlons in 2001, she quickly discovered the lack of protective products for athletes. Chlorine was taking the greatest toll on her hair and skin, and she wanted to create something for athletes like her to protect against pool chemicals, chafing, and other minor physical consequences of the sport. By 2003, she had quality products ready that would safely remove chlorine from athletes’ bodies and hair and would go on to develop even more non-toxic protective products. The SBR Sports brand is not only committed to creating products that promote your personal health, but the company works as much as possible with green energy to help keep the planet healthy as well.