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Founded in 1973, Billabong brings Gordon Merchant's passion for waves to the world. Merchant started Billabong after finding Gold Coast in Queensland, Australia, what he considered the Mecca of surfing. Merchant designed and produced boardshorts at his home to sell them to local surf shops. Thanks to Merchant's triple-stitching technique, it didn't take long for people to notice the quality and style of Billabong's boardshorts.
Its triple-stitching technique was designed to withstand even the harshest elements, propelling the company forward, and by the late 1980s, Billabong started exporting to places such as California, New Zealand, Japan, and South Africa. Now, athletes and sports enthusiasts around the globe trust Billabong to deliver the best performance apparel both in the water and on land.