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Shark OFF: Lose the Fear & Love the Ocean

The Shark OFF jewelry brand started as a way for Founder and CEO, Shea Geist, to get over her own fear of sharks and help her feel more comfortable with her son swimming out in the ocean. Once she discovered that there was a shark repellent technology out there, she wanted to be able to bring that technology with her on every beach trip and wanted other families to feel and be safer in the sea as well. By placing the Shark OFF technology into beach style jewelry, she succeeded in creating a safer aquatic environment for families while also keeping them looking fashionably beachy. In addition to keeping beachgoing families safer, Shark OFF is also committed to the safety and wellbeing of marine environments by donating a portion of their proceeds to ocean cleanup organizations.