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Founded in 1973, Quiksilver brings Alan Green and John Law's belief in authenticity, innovation, pride, confidence, and limitless potential as a basis for the company. The partners started Quiksilver in Torquay, Australia, and produced wetsuits with a loan. In 1973, Green and Law focused on what is now the company's signature, boardshorts. With a high commitment to surfing, the duo ensured they produced the best boardshorts available.
It didn't take long for Quiksilver to become available in the USA, Brazil, Japan, South Africa, Turkey, and Asia. By 1988, the boardshorts company had become a successful business across the globe and started to look for new opportunities in the market. In 1990, Quiksilver invested heavily in female sportswear with the foundation of ROXY.