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Oceanic brings since 1972 Bob Hollis's curiosity to those who love exploring the sea. Hollis changed the diving experience when he started to design and manufacture underwater cameras, strobe housings, and lights in Hayward, California. It didn't take long until people asked Hollis to make equipment for them, and a thriving mail-order business began.
Four years after its opening, Oceanic acquired Farallon Industries. The manufacturer provided the company with a complete line of diving gear, including innovative instrumentation products. Hollis believed that digital instrumentation was crucial to the future of diving. In 1981, Oceanic introduced DataMax, the first mechanical depth gauge with an automatic timer. The product was an instant hit and propelled Oceanic to the forefront of dive equipment suppliers.