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Founded in 1990, Roxy brings performance apparel to women long before others did. As Quiksilver's subsidiary company, Roxy was also born in the water, debuting its first swimwear line in late summer 1990. The company experienced immediate success for being one of the first sports companies to focus solely on the female sports market and create the first board shorts for women with delicacy, fit and flexibility.
From that point on, Roxy expanded. A denim line, snowwear pieces, women boardshorts, accessories, eyewear, footwear, watches, skate gear, and more just to attend the needs of every female athlete and sports enthusiast. Five years passed and Roxy was not only creating epic sportswear but was also supporting the athletic community through its sponsorships and events.