Why choose YETI coolers and accessories? YETI coolers are without a doubt the toughest coolers civilians can get. Maybe Navy SEALs or Delta Force operators have access to some kind of super-tactical armor-plated cooler that's bullet- and bomb-proof. For those of us who aren't hauling our cold drinks into combat, the YETI is plenty. Crazy tough, keeps contents cold for a week, built strong enough to survive a trip over Niagra Falls. With a YETI, you can't go wrong.