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Privacy Statement

How does all this technical mumbo jumbo work? You just want your gear, and we do our best to get it to you. If, however  you need to know the nitty gritty on some important legal issues, then this section is for you.

Our website uses order forms for intelligent customers like you to purchase products and services. We collect personally identifiable information such as your contact information (name, email address, telephone number, mailing address). This information tells us who you are personally and helps us fulfill your order without a hitch. We also collect non-personally identifiable (eg, the URL you just surfed in from) plus financial information (credit card number and billing address). Don’t worry, your information is highly protected Anything collected from our website will not be sold, leased, traded, or rented to third parties. It’s all for the benefit of sweet dive and watersports gear distribution. Now that’s a cause we can get behind!

Want to work at the most rad-tacular watersports company on either side of the Mississippi? Of course you do. Just fill out an online application with your legal name, email, phone number, and address. Additionally, let us know about your successful work experiences and write down your recent employer information. We’ll use this information to determine whether you’re qualified for a position with Divers Direct, and then schedule an interview to determine where you would best fit on the team!

Email Subscription:
Do you hate spam emails? Yeah, so do we. That’s why we send you only great deals, too-good-to-be-true promotions (that are actually 100% true and never not awesome), plus information pertaining to events that you’re sure to love. If you wish to subscribe to our newsletter(s), Direct Rewards program, or if you make a purchase at any of our locations we will use your name and email address to send you a customer satisfaction survey, DR gift certificates, Sea Radicals mailers, recall notices, special events, and more.

Unsubscribe from our Mailing List:
Don’t want to receive these awesome emails and promotions? Hey, our mothers always told us to respect other people’s wishes. That’s why we provide a simple way to unsubscribe. By unsubscribing from our mailing list, you won’t receive Sea Radicals mailers or Direct Rewards gift certificates, satisfaction surveys, or any other automated email communication from (except for the purchase receipt when you complete an online or telephone order). Please see the “Choice and Opt-out” section for more information on your soon-to-be regrettable request.(You can also visit, or contact us at to opt-out).

Service Providers:
At Divers Direct, we do use some third parties (shipping company, credit card processing company, email service provider, international shipping service) in order to best help with your user experience. When you sign up, order online, or request services from us, we’ll share your information (as necessary) with the third party responsible for providing you that service. These third parties are prohibited from using your personally identifiable information for promotional purposes. That means you won’t be receiving an emails for a postal service trying to offer you free stamps or some jazz like that. No sir-ee. They’re just assisting us to complete your transaction quicker than you can say “sashay me a speargun, this lobster’s in my sights”. Damn, that’s quick.

Security and Secure Shopping:
Have you ever seen the US President in person? Chances are you didn’t notice the array of Secret Service surrounding him, blending into the normal population like an octopus against a similarly-colored coral reef. That’s our goal on how well you’re protected on  this site. We follow generally accepted industry standards allowing us to protect your personally identifiable information both during transmission, and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to protect your personal information on our end, we cannot guarantee its absolute security.

If you still have any concerns about ordering electronically, please call 1-800-DIVE-USA, and simply place your order over the phone. Have the item number, size, and color ready for each item you wish to order. There you go, loophole.

Safe Shopping Guarantee:
We guarantee that every online transaction you make will be 100% secure and safe to the best of our abilities. This means you pay nothing if unauthorized charges are made to your card as a result of shopping at our online store. Under the Fair Credit Billing Act, your bank cannot hold you liable for more than $50.00 of fraudulent charges. If your bank does hold you liable for anything, we’ll cover the entire liability for you, up to the full $50.00. We will only cover this liability if the unauthorized use of your credit card resulted through no fault of your own, and originated from purchases made while using our secure server. In the event of unauthorized use of your credit card, you must notify your credit card provider in accordance with its reporting rules and procedures.

Cookies and other web technologies:
Like many sites on the Internet today, may use a variety of standard technologies, including cookies. No, not your grandma’s homemade chocolate chip variety. These cookies are small text files that are stored on a computer for record-keeping purposes. Though we do use cookies on this site, you don’t have to be afraid of that Cookie Monster fellow. He’s scared off by our spearguns. Phew.

We use both session ID cookies, and persistent cookies. We use session cookies to make it easier for you to navigate our site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s "help" file.

Our website uses cookies to identify your session and user account. We set a persistent cookie to store your username and passwords, so you don’t have to enter it more than once. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our site. We do not tie any Personally Identifiable Information to cookies.

If you reject cookies, you may still use our site, but your ability to use some areas of our site, such as contests or surveys, will be limited. You may also experience difficulties while shopping. highly suggests the use of a cookie enabled browser when navigating our website for your maximum consumer enjoyment. That’s really the bottom line, and you are quite welcome.

Third Party Cookies:
The use of cookies by our affiliates, tracking utility company, and service providers is not covered by our privacy statement. We do not have access or control over these cookies. Our affiliates use session ID cookies to make it easier for you to navigate our site, use the shopping cart and checkout area, etc.

This website uses Google AdWords:
This website uses the Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors to our site. It could mean that we advertise to previous visitors who haven’t completed a task on our site, for example using the contact form to make an enquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to any Divers Direct website. Of course, any data collected will be used in accordance with our own privacy policy and Google’s privacy policy.

You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin.

Clear Gifs (Web Beacons/Web Bugs):
We employ a software technology called clear gifs (aka Web Beacons/Web Bugs) to help us better manage content on our site. Essentially, these inform us of the most effective content. Clear gifs are a tiny (1 pixel x 1 pixel) transparent image graphic with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie information gathered by clear gifs to our customers’ personally identifiable information.

Other Sites' Policies:
Hey, you want to leave our site? That’s on you! Your quest to reach the end of the Internet is none of our beeswax. Divers Direct is not responsible for the privacy policies or the content on other sites you may navigate to, nor is it responsible for the cookies those sites might deposit on your hard drive. You should read that third party sites privacy policy before providing any personally identifiable information. Sadly, not everyone is as nice as Divers Direct. That’s the harsh truth.

Co-branded sites:
Although the "write a review" page may have the look and feel of being on, the information collected on these pages is not covered under our privacy statement. All information collected on the “write a review” form is owned and controlled by Ekomi’s privacy statement. Ekomi will share your username and location, along with your review, back with us in order for us to post your review on our site. Similarly, all information collected within your wish list is owned and controlled by Wishlist’s privacy statement. will share your contact information in order to allow us to update your wish list on our site for your viewing. Our privacy statement does not apply to the information collected on these co-branded sites. You should read the privacy statements of our co-branded partners for more thrilling information on the topic.

Customer Reviews:
We post customer reviews on our web site, some of which may contain personally identifiable information. Before we post anything you may have said about how we’re the best company around, you love us, etc., we will ask for your consent via email. Thanks in advance for your kind words.

Legal Disclaimer:
We reserve the right to disclose your personally identifiable information as required by law, and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process, as served on our website. Divers Direct does not share, sell, rent, or trade PII with third parties other than as described within this privacy statement.

Correct/Update your Personal Information:
If your personally identifiable information changes, or if you no longer desire our service, you may correct or update it by making the change on our member information page, or simply by contacting our Customer Support Team via telephone or postal mail. For all of these such inquiries, please refer to the contact information listed below.

Contacting the Website:
If you have any questions about this privacy statement, the practices of this site, or your dealings with, please feel free to contact:

Sean Clarke
Divers Direct
180 Gulfstream Way
Dania Beach, FL 33004

[email protected]

Please be advised that Sean is a very busy and important man, with low tolerance for people who don’t understand programming. It’s really advised that nobody bothers him. Ever. If you really must, we think the best time to approach him is 3pm EST, on a Friday. Don’t tell him we said that.

Changes in this Privacy Statement:
If we decide to change our privacy policy, we’ll post those changes to this privacy statement, the home page, and other places we deem appropriate. It is our goal to make you aware of what information we collect, how we use it, and under what circumstances (if any) that we disclose it. We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, via email, or by means of a notice on our home page. Now that you’ve read our Privacy Policy, that’s 30 minutes of your life you will never get back. Please go and do something fun now.

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